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                                   Sega of Europe set
                       Dreamcast Launch Date
                                 and Price
 
 
 

                               Sega of Europe has announced the price and release date of
                               the Dreamcast
                               Read the official Press Release:

                                LONDON (April 15, 1999) - SEGA Europe todayannounced
                               that it will launch SEGA Dreamcast in Europe on September
                               23rd 1999 at a Recommended Retail Price (RRP) of £199
                               in the UK. The launch of SEGA Dreamcast at below £200 is
                               one of many industry firsts SEGA has achieved. SEGA
                               Dreamcast's advanced 128-bit architecture makes it the first
                               console with evolutionary capabilities, allowing it to grow and
                               change to match advances intechnology and the needs and
                               desires of the consumer.
                               SEGA Dreamcast is the most powerful video game console
                               ever created. It is four times more powerful than Sony
                               PlayStation and twice as powerful as Nintendo 64, with four
                               times the graphics processing power of the fastest Pentium II
                               processor. In addition, SEGA Dreamcast is the first console
                               to utilize hand-held gaming through its Visual Memory Unit,
                               which allows players to swap games with friends in the home,
                               arcade or head-to-head using two VMUs.
 
                                  SEGA Dreamcast is the first console to offer Internet
                               capability. In the future, the modem will evolve to give
                               the system full networked functionality, allowing consumers
                               to play games over the Internet, connecting thousands
                               together at one time under the same platform to create a
                               "community
                               online". It will also give them access to Internet capabilities,
                               including e-mail, chat and browsing of the World Wide Web.
                                 At launch ten top quality titles will be released. These
                                  include best-seller titles from Japan such as 'Sonic
                               Adventure' and 'Virtua Fighter 3tb', and outstanding new
                               software developed specifically for Europe by SEGA,
                               exclusive developers and third parties.
 
 

                               At Christmas a further twenty superior title games will be
                               launched to the market by SEGA and third parties.These will
                               include both arcade based and console exclusive games, from
                               racing and sports, to action adventure, such as 'SEGA
                               Rally-2', 'House of the Dead-2', 'Cool Boarders Dreamcast'
                               (working title).

                                Leading Japanese third party publishers including Namco,
                               Capcom and Konami will support Sega Dreamcast's key
                               titles.
                               In addition, one hundred developers across Europe have been
                               working on SEGA Dreamcast titles in close co-operation with
                               SEGA Europe. These will be released through third party
                               publishers such as Acclaim, Ubi Soft and Eidos.

                               SEGA Europe will soon announce a major above and below
                               the line marketing plan with a first year budget of? 90m to
                               cover all key areas such as television and cinema advertising,
                               sponsorship associations, sales promotions, in store POS and
                               high quality merchandising, press, publicity and public
                               relations.

                               In order to ensure the total success of the SEGA Dreamcast
                               campaign, SEGA Europe has assembled its "Dreamteam for
                               Dreamcast" - WCRS, M&C Saatchi, Bell Pottinger
                               Communications, Branded, Carat and
                               Initiative Media. The Dreamteam is already actively working
                               with SEGA marketing teams across Europe and
                               are currently fine tuning the creative positioning, the media
                               strategy and the trade activities which will be
                               unveiled within a few weeks.

                                Simultaneously some major sponsorship deals have been
                               concluded and will be announced shortly.

                               Shoichiro Irimajiri, President, SEGA Enterprises, Ltd, said:
                               "We have already proven there is high consumer demand for
                              this technology in Japan, where we have sold one million
                               SEGA Dreamcast consoles in just four months."

                               JF Cecillon, Chief Executive Officer, SEGA Europe, said:
                               "With all of the initiatives announced today, we believe that
                               SEGA Dreamcast will establish itself as the industry's leading
                               games console and will remain so into the next millennium.
 
                                "Meeting consumer expectations is the priority at SEGA. In
                               addition to being sold at a competitive price despite its
                               technological superiority to the competition, the range of titles
                               available at launch will easily
                               exceed what our customers are anticipating. We will continue
                               to grow the portfolio of games available, backed by the
                               involvement of the industry's leading games' manufacturers.

                               "SEGA Dreamcast will establish itself as the world's number
                               one games console."

                               Kazutoshi Miyake, Chief Operating Officer, SEGA Europe,
                               said: "I am delighted to confirm to our valued trade
                               and industry partners and, in particular, to the Electronic
                               Retail Trade that there will be sufficient software
                               availability to meet the expected consumer demand." Sega
                               Europe is the arm of Tokyo, Japan-based Sega
                               Enterprises, Ltd. responsible for the development, marketing
                               and distribution of Sega videogame systems and videogames
                               in Europe. Sega Enterprises, Ltd. is a nearly $3.0 billion
                               company recognized as the industry leader in interactive
                               digital entertainment media, and is the only company that
                               offers interactive entertainment experiences both inside and
                               outside the home.
 
 
 
 
 
 
 

                                        © Shahriar 199